Simple
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- 12,99 €
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- 12,99 €
Beschreibung des Verlags
Leading brand consultants Alan Siegel and Irene Etzkorn show you how to conquer complexity and bring clarity to business and daily life. Fans of Intuition Pumps or The Art of Thinking Clearly will find this book indispensable to clearing clutter from their minds and their working lives.
For four decades, Alan Siegel and Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox, American Express, 3M, the U.S. Air Force, the IRS, and many others to simplify their processes, their offerings, everything they do - with dramatic results for these businesses and the customers they serve.
Siegel and Etzkorn believe in simplicity as a philosophy, a guiding principle, and a way of life, but they have learned firsthand that it's not so simple to make things simple - it demands a commitment to clarity, honesty, discipline, and intelligence. Three things, the authors believe, can be said with certainty: 1) simplicity works; 2) it is accessible to all of us; and 3) we've never needed it more than we do today.
These three principles are at the core of SIMPLE, a book that will expose the overly complex things you do, reveal the reasons why you do them, and make it harder for you to keep on doing them.
PUBLISHERS WEEKLY
In this enjoyable paean to the virtues of simplicity, Siegel and Etzkorn offer their wisdom on simplifying the delivery of information. As they point out, "the principles of simplicity apply to every interaction whether printed, electronic, verbal or visual." Their information-delivery philosophy can be summed up in three words: empathize, distill, and clarify. Using real-world examples such as the thinking behind Oxo's bestselling measuring cup, N.Y.C. Mayor Michael Bloomberg's creation of the 311 telephone system, and the Cleveland Clinic's patient-centered care model the authors break those three words down into workable business strategies. They advise executives to perceive other's needs and expectations; make their offerings easy to understand, use, and benefit from; and boil down and customize what's being offered to meet needs. The authors also sound a rallying cry to consumers to demand clear, concise information, and illustrate that while corporatespeak may be popular with lawyers, without plain, easy-to-understand offerings, corporations will have to battle for customer satisfaction. This practical guide should be required reading for businesses large and small.
