Sprint

Learn the unique five-day process developed inside Google Ventures—and proven at thousands of companies—for solving tough problems quickly.

Business leaders face important questions every day: Where should you focus your effort, and how do you start? What will your idea look like in real life? How many discussions does it take to arrive at the right solution? Now there’s a surefire way to get the answers you need: the Design Sprint, created at Google by Jake Knapp.

In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step, five-day process in this book. It’s like looking into the future to see how customers will respond to your new product, service, or campaign—before you invest all the time and expense of creating it.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.