Strategic Management for MBAs

This is the black and white version of Strategic Management for MBAs. This book is aimed at MBA students throughout the world and also company directors. It provides a fresh and practical approach to strategic management which can be understood and used by all managers. As well as setting out the principles of strategic management the book also provides insights into how the Internet is transforming industries and firms. This is a book for all managers who want to be up to date in their strategic thinking.