Success Factor: Change Management
Change communication and change marketing as key success factors
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- 40,99 €
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- 40,99 €
Beschreibung des Verlags
That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing?
About the book:
How to simplify the change process for your staff.Why change needs conflicts.Change marketing and innovation management.Change project management, organizational and process design.LIFO ®-charts and change-lexicon.
GENRE
Business und Finanzen
ERSCHIENEN
2015
9. Dezember
SPRACHE
EN
Englisch
UMFANG
364
Seiten
VERLAG
Haufe
ANBIETERINFO
Haufe Services Lexware GmbH & Co. KG
GRÖSSE
4,5
MB
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