Sync & Swim‪!‬

Sync and Swim is the book you SHOULD HAVE READ in your MBA program. The dynamics revealed here are the most important factors in developing a competitive business. All companies must develop a strategy around them to succeed, especially in todays markets.

Jack Tesmer describes the most critical organizing factors for success. Identifying the kind of competitive environment in which a business takes place and the appropriate organizational culture and structure is a major part of business strategy. We overlook these dimensions at our peril as they often are the difference between success and failure in the marketplace.

Sync & Swim acquaints you with the four kinds of competitive markets and the organizational pattern that best supports business done in those markets. Reading this book will not only acquaint you with these market types but also lead you through an examination of your marketplace position and the viability of success that you can expect from engaging in business within it.

These are dynamic market positions, constantly changing, often putting the business at risk. This risk gets even greater if the organization is not formed specifically to engage in that kind of competition. You will learn about the four organizational environments and evaluate your companys organizational viability in that market. In other words, are you in the right formation to compete in that market?

The ideas here are simple and easy to understand. 25 years of use has eliminated the complexity, and made it possible to examine companies rather quickly and find out more than what first seems apparent.

As you read the book, think of your organization, profit or non-profit, and about those you do business or compete with. You may discover another major advantage in the marketplace.