The Authority Guide to Creating Brand Stories that Sell
Smart and simple strategies to make your business irresistible
-
- 9,49 €
-
- 9,49 €
Beschreibung des Verlags
The business with the best brand story wins. Find out how to write yours.
Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
Build a Brand in 30 Days
2010
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
2008
Marketing for Rainmakers
2008
Hitting the Sweet Spot
2012
Moving Targets: Creating Engaging Brands in an On-Demand World
2014
I Love Marketing
2014