The Effect of Memory Structure and Function on Consumers' Perception and Recall of Marketing Messages: A Review of the Memory Research in Marketing. Mehr Bücher von Academy of Marketing Studies Journal

Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader. Human Roles and Communication Strategies of Corporate Identity Performance: Enhancing Global Image, Leadership, And Legacy of a High-Tech Leader.
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2011
The New Paradigm of Direct Marketing Research: Not the Old Or the New, But a Merging of the Two. The New Paradigm of Direct Marketing Research: Not the Old Or the New, But a Merging of the Two.
The New Paradigm of Direct Marketing Research: Not the Old Or the New, But a Merging of the Two.
2001
The Influence of Product Publicity on Product Sales in a Noncompetitive Environment. The Influence of Product Publicity on Product Sales in a Noncompetitive Environment.
The Influence of Product Publicity on Product Sales in a Noncompetitive Environment.
1999
The Effect of Cultural Differences on Effective Advertising: A Comparison Between Russia and the U.S. The Effect of Cultural Differences on Effective Advertising: A Comparison Between Russia and the U.S.
The Effect of Cultural Differences on Effective Advertising: A Comparison Between Russia and the U.S.
2003
Provincial and Territorial On-Line Tourism: How can Canadian Provinces and Territories are Using the Internet for Travel Marketing and Promotion. Provincial and Territorial On-Line Tourism: How can Canadian Provinces and Territories are Using the Internet for Travel Marketing and Promotion.
Provincial and Territorial On-Line Tourism: How can Canadian Provinces and Territories are Using the Internet for Travel Marketing and Promotion.
2007
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey. Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
Corporate Social Responsibility and Ethics in the Principles of Marketing Course: One Institution's Journey.
2003
CEO Perception of Customer Satisfaction: An Empirical Study (Chief Executive Officers) CEO Perception of Customer Satisfaction: An Empirical Study (Chief Executive Officers)
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2003
Brand Name and Price Cue Effects Within a Brand Extension Context. Brand Name and Price Cue Effects Within a Brand Extension Context.
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2009
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies. Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies.
2007
Generation Y: Purchasing Power and Implications for Marketing. Generation Y: Purchasing Power and Implications for Marketing.
Generation Y: Purchasing Power and Implications for Marketing.
2002
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market. Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
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2011
Customer Delight: A Review. Customer Delight: A Review.
Customer Delight: A Review.
2010
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses. Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
Electronic Commerce: The Emerging Technology for Tomorrow's Businesses.
2004
Negotiating Successfully in Cross-Cultural Situations (Company Overview) Negotiating Successfully in Cross-Cultural Situations (Company Overview)
Negotiating Successfully in Cross-Cultural Situations (Company Overview)
1998
Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey) Girls' Responses to Advertisements Featuring Active, Passive, And Product-Alone Visual Portrayals (Survey)
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1999
Determinants of Sales Person Adaptability (Survey) Determinants of Sales Person Adaptability (Survey)
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1997
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant. Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts) Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
Consumer Product Quality and the Optimal Choice: A Perfect Information Frontier Approach (Manuscripts)
2000
Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview) Marketing Concepts for Banking in the New Millennium (Manuscripts) (Company Overview)
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2000
Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey) Increasing Response Rate in Industrial Mail Surveys: The Effect of Respondent Involvement in Sweepstakes Incentive (Survey)
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2001