The Global Net-Enhanced Organization‪.‬

ABSTRACT In the digital, Net-based economy, there is extraordinary pressure on local, regional, national, and international industries to drive down costs and increase productivity. For organizations operating in this economy, pressures come from not only traditional, but also "virtual" organizations. Successful organizations are forced to innovate and continually reinvent themselves and compete. As organizations move many of their sales and operations to the Net, they evolve from local or regional companies to players in the global arena.