The Intelligent Fund Investor

Investing in funds is not straightforward. We are faced with a countless range of options and constantly distracted by meaningless noise and turbulent markets. To make matters worse, our flawed beliefs and behavioural biases lead to repeated and costly mistakes, such as a damaging obsession with past performance and a dangerous attraction to thematic funds.


There is a solution—a more intelligent way to invest in funds.


In The Intelligent Fund Investor, experienced portfolio manager and behavioural finance expert Joe Wiggins brings simplicity and clarity to fund investing. Each chapter of this fascinating and highly readable book focuses on a vital element of investing in funds—exploring how and why investors can get it badly wrong, and providing direct, actionable steps for better results.


Joe reveals: why we should avoid investing with star managers; how to decide between active and passive funds; why we should beware of smooth performance and captivating stories; why risk is far more than just volatility; the importance of a long time horizon; and much, much more.


Using a combination of stories, empirical evidence and experience, Joe gives all fund investors—active and passive—what they need to reassess their beliefs, understand their biases, and make better investment decisions.