The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You
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4,8 • 12 Bewertungen
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- 9,99 €
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- 9,99 €
Beschreibung des Verlags
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Kundenrezensionen
As a first-time founder, this has helped me a lot. Highly recommend.
I really like the writing style. So honest, to the point. No BS. Reminded me strongly of The Hard Thing About Hard Things by Ben Horowitz. Top quality. All the recommendations in this book came from his direct expediences, and just like Ben from The Hard Thing, I sense this certain trust, that I don’t have with many other business books. I think it’s because he doesn’t make black and white statements. He knows things are messy and more complicated. (That’s why I love his conclusion chapter.)
Overall, he offers a very practical guide to doing better customer conversations and learning the most from them with the minimum amount of time. He addresses issues like biases very well, and his frameworks are super simple and easy to remember. A very fun and useful read. The ebook version worked perfectly.
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