The Next Best Action: Outsmarting Procrastination with Behavioral Science

The Next Best Action: Outsmarting Procrastination with Behavioral Science
By Dan Crown

Are you constantly overwhelmed by to-do lists, stuck in analysis paralysis, or haunted by unfinished tasks? You're not lazy—you're just using the wrong mental model.

In The Next Best Action, Dan Crown delivers a groundbreaking system based on behavioral psychology, habit science, and cognitive neuroscience to help you defeat procrastination, overcome mental resistance, and take consistent, effective action.

This practical self-help book introduces the Next Best Action method, a simple yet powerful tool that eliminates overwhelm by guiding your brain to focus on just one small, achievable step. By combining the science of habit formation, executive function, and decision-making, Crown provides a clear roadmap to help you stay focused, get started, and follow through—no matter how stuck you feel.

You'll learn:

• Why procrastination is not a character flaw but a problem of clarity and cognitive friction
•How to use the Zeigarnik Effect to finish what you start
•The science behind micro habits and action triggers
•How to reprogram your brain using implementation intentions and mental anchoring
•Real-world strategies for goals like language learning, writing job applications, weight loss, and morning routines like yoga or meditation

Whether you're an overwhelmed student, burned-out professional, entrepreneur, or creative thinker, this book is your tactical guide to building momentum, increasing focus, and becoming more productive without burning out.
 

Discover a science-backed way to stop procrastinating—and start progressing.

Prefer listening? This title is also available in audiobook format on major audiobook platforms. Just search the book title and author to start listening today.