The Oxford Handbook of Luxury Business The Oxford Handbook of Luxury Business

The Oxford Handbook of Luxury Business

Pierre-Yves Donz? und andere
    • 144,99 €
    • 144,99 €

Beschreibung des Verlags

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.

The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

GENRE
Business und Finanzen
ERSCHIENEN
2022
11. Januar
SPRACHE
EN
Englisch
UMFANG
912
Seiten
VERLAG
Oxford University Press
GRÖSSE
15,7
 MB

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