The Piercer

Jessica Pierce and Ashley Mound have developed an innovative product for an entrepreneurship class assignment to be presented to potential investors. They now need to determine 1) which target markets have the most potential, 2) which distribution channels to use and 3) a sales volume estimate. The purpose of the case is to teach students how to use secondary research resources from a typical library to research the nature of the market for a new product. This case is appropriate for introductory business, entrepreneurship, business planning, introductory marketing or marketing research courses. It may also be used as an assessment tool.