The Relationship of Individual Time Perspective and Recreation Experience Preferences‪.‬

Introduction A primary goal of leisure service providers is to identify and satisfy the recreation demand of their customers. However, neither researchers nor practitioners know how customers' framing of time is related to their desire for recreation during residual time. How individuals frame their time--their time perspective--has been significantly correlated with a broad range of attitudes and behaviors (Boyd & Zimbardo, 1997; Zimbardo, 2002; Zimbardo, Keough, & Boyd, 1997). However, time perspective has not been linked to recreation experience preferences despite findings that time perspective may be key to leisure time decisions (Bergadaa, 1990; Cotte & Ratneshwar, 2003; Phillip, 1992). As such, this study investigates how individuals' time perspective are linked to the type of recreation benefits they seek.