• 17,99 €

Beschreibung des Verlags

It is easier to start a business now than at any time in modern history—particularly online. The cost and complexity of launching a startup have fallen precipitously compared to even a decade ago, but because it’s so inexpensive, a lot of people are doing it. And you’re not just competing with other startups in your own backyard—you’re up against every online startup around the world. Thus it is important to take a strategic approach to starting your online business. This book was developed by compiling lessons learned from hands-on experience, industry best practices, and established academic models. Explore the reasons why some startups are more likely to succeed as well as common pitfalls and how to avoid them. The result is a guide that will help you strategically discover and build a startup. You'll learn:
Why some entrepreneurs are luckier than othersThe POEM framework for idea evaluationA Lean approach to market discoveryThe significance of timing and how to master itTo understand the core online business modelsTo Identifying the most effective marketing channelsUser engagement and conversion optimization

GENRE
Business und Finanzen
ERSCHIENEN
2013
28. Februar
SPRACHE
EN
Englisch
UMFANG
193
Seiten
VERLAG
Pearson Education
GRÖSSE
4,8
 MB