The Storyteller's Secret
How TED Speakers and Inspirational Leaders Turn Their Passion into Performance
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How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?
They told brilliant stories.
Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.
In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?
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According to communications coach Gallo (The Presentation Secrets of Steve Jobs), "You don't choose your passion; it chooses you." Successfully selling that passion to others, he confides in this helpful primer, means becoming a master storyteller. Gallo believes that the first step to finding your own story is answering the question of what makes you happy. He uses the stories of accomplished storytellers such as Richard Branson, Joel Osteen, Tony Robbins, and Oprah Winfrey to demonstrate the ways in which self-narrative informs self-confidence and helps speakers convince others. Explaining how to help listeners comprehend a message, he reminds readers, "If you can't tell it, you can't sell it." Highly narrative and personality-driven, these stories, backed up by checklists and concrete tips, may not break any substantial new ground, but Gallo's enthusiastic and encouraging style is infectious. Readers with an idea to sell whether for profit or for social justice will find this an indispensable guide to articulating a sales pitch.
