The Tim Horton's Brier

The Tim Hortons Brier (Brier) is an annual men’s national curling championship in Canada. In this case, students will assume the role of Peter Inch, Chair of the 2011 Brier Host Committee to create/finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Students’ objectives are two-fold: i) drum up interest for the event and the sport of curling and ii) execute a safe, and profitable event.