The Ultimate Marketing Plan
Target Your Audience! Get Out Your Message! Build Your Brand!
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3,5 • 2 Bewertungen
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- 11,99 €
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- 11,99 €
Beschreibung des Verlags
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.
Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
Kundenrezensionen
Maybe my expectations are too high
Kennedy understands marketing pretty well. So is his book full of references for other books and also his Glazer Kennedy Circle is promoted at least at every third page. He is pretty self focused and that style of writing was new to me, constantly promoting himself and publishers around him. I will have to dig somewhere else... looking for an integrative marketing book!