There's No Substitute for Telephone Prospecting (Strictly Sales‪)‬

It's easy to take talking on the phone for granted. But a telephone prospecting call is something very different. Telephone prospecting can be productive, generating more output (appointments or x-dates) per input (your time and effort). But telephone prospecting won't work if you're winging it when you pick up the phone. To be truly effective on the telephone, planning and preparation are critical. (1) Determine who to call. Only with an agency marketing plan can you determine who in your marketing territory is likely to buy what you have to sell. Before you target any market, get the answers to these questions: