Toughing It Out

If you ever had a dream to own and run your own business you will love this book. John Holliday started and built nine businesses, in a career which spanned three continents, with varying degrees of success. This book describes each of these entrepreneurial adventures and the lessons he learned from them. As informative and educational as the biography of any rich and famous entrepreneur, this book recalls the experiences and lessons which are far more pertinent to the millions of average business people starting up. Although John’s path did not lead to high wealth or power, the rewards of creating his various business ventures are plain to see. In sharing a life filled with the business decisions unique to self-employment, you will see that the experience of the entrepreneur brims with, not only the impostors of near-ruin and the triumphs of success, but a parade of fascinating characters that give a business life its colour and its pleasures. This network of business personalities, former partners and employees, many of whom remain friends till today, is what spurred John to keep trying new ventures and take on innovative challenges. This book will appeal to budding entrepreneurs who are contemplating the voyage into the unknown of starting a business and seeing it become a success. Every one of John’s business ventures yielded lessons that, for anyone trying to establish or build up a small-to-medium-sized business, offer some valuable insights into the life of an entrepreneur and propose experience-tested guide posts to success.