Transformation in Times of Crisis

The coronavirus pandemic is the kind of unpredictable, global catastrophe of staggering proportions that comes along not just every few years but perhaps once in a hundred years. What started out as health crisis, has quickly developed into an economic crisis spurring social unrest across the world. And yet, despite the widespread distress, the picture is more complex than it may seem. For some companies, the crisis has and continues to, provide opportunities for new growth.


This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and an award-winning academician, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive in the new world. The book defines 8 key principles that form a highly adaptive framework, that gives businesses the tools to adapt and succeed in a new reality.†


When Nitin Rakesh and Jerry Wind started collaborating on the book prior to the 2020 pandemic, these 8 principles were concepts on the best ways to navigate disruption that needed further exploration. However, today, having incubated the ideas for a period and encountering the unprecedented crisis, this book is a game changer for the business community. Any business, large or small, can customize and implement a winning strategy by using the eight principles and tools clearly outlined here to seek out opportunities for long-term value creation in a post-pandemic world.