True North Business

Googling and guessing are not good leadership strategies.
Another landmark leadership book by Bobby Albert, True North Business provides the compass and roadmap required for the journey to meaningful success. Let's face it, the marketplace is more competitive and bewildering than ever. Leaders need a proven way to confidently chart their path and lead their people.

In True North Business, Bobby presents the True North principles that equip today's leaders to create their True North Compass—a rock-solid reference that allows them to authentically lead with confidence. Readers discover the problem that threatens every leader and a simple process to avoid it, along with ways to make better decisions and stimulate the growth they've always dreamed of.