Truth in Advertising? Truth in Advertising?

Truth in Advertising‪?‬

Lies in Political Advertising and How They Affect the Electorate

    • 44,99 €
    • 44,99 €

Beschreibung des Verlags

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

GENRE
Business und Finanzen
ERSCHIENEN
2018
18. Oktober
SPRACHE
EN
Englisch
UMFANG
475
Seiten
VERLAG
Lexington Books
GRÖSSE
6,1
 MB

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