Velsicol Eesti AS (B): Reflections and Outcomes

The plant manager at Velsicol Eesti AS, a joint venture chemical plant in Estonia, had faced and overcome many challenges: cultural differences, communicating in a different language, supplier relations with a hostile partner, and high staff turnover. The outcomes were very positive for both the Estonian plant and the U.S. parent company. The Velsicol Eesti AS (A) case, 9B00M007, outlines the starting point to the outcomes presented in this case. A cultural note on Estonia is also available (product number 9B00M014).