We Are Market Basket
The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
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- 11,99 €
Beschreibung des Verlags
What if a company were so treasured and trusted that people literally took to the streets—by the thousands—to save it? That company is Market Basket, a popular New England supermarket chain.
With its arresting firsthand accounts from the streets and executive suites, We Are Market Basket is as inspiring as it is instructive. What is it about Market Basket and its leader that provokes such ferocious loyalty? How does a company spread across three states maintain a culture that embraces everyone—from cashier to customer—as family? Can a company really become an industry leader by prioritizing stakeholders over shareholders?
After long-time CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far.
The national media and experts were stunned by the unprecedented defense of an executive.
All openly challenged the Market Basket board of directors to make things right. In the end:
They were joined by loyal customers at protest rallies—leaving stores empty.Suppliers and vendors stopped deliveries—rendering shelves bare.Politicians were forced to take sides.
Set against a backdrop of bad blood and corporate greed, We Are Market Basket is a page-turner that chronicles the epic rise, fall, and redemption of this iconic and uniquely American company.
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PUBLISHERS WEEKLY
Korschun, an assistant professor of marketing at Drexel University, and Welker, a reporter for the Lowell Sun, present the 2014 struggle for control of the Market Basket supermarket chain as an uplifting chronicle of company loyalty. As they show, the conflict not only spurred employees to action, but involved customers and suppliers as well. It centered on a clash of vision between two cousins, Arthur T. Demoulas and Arthur S. Demoulas, grandson and grandnephew, respectively, of Market Basket's founder, Athanasios "Arthur" Demoulas. The former, despite a successful tenure as CEO, was abruptly ousted by the latter, who planned to sell out to a competitor's holding company. The ensuing battle included rallies on Arthur T.'s behalf, led to barren store shelves, and eventually warranted the involvement of the governors of Massachusetts and New Hampshire. Alongside an in-depth account of these events, the authors paint a fascinating portrait of the company's history from its 1917 inception and share thoughts on the lessons to be learned about reciprocated loyalty, communal purpose, and shareholder value. Inspiring and drama-filled, this rendition of the Market Basket story will captivate readers and reaffirm the belief that corporate success can be achieved by treating people fairly.
