White Weddings

PUBLISHERS WEEKLY 28. JUNI 1999

French psychoanalyst Jacques Lacan used the term "the imaginary" to describe the unmediated relationship an infant has to its own image and to its mother. Ingraham, an associate professor of sociology at Russell Sage College for Women, borrows heavily from Lacan's concept to describe the way in which we're conditioned to think about heterosexuality and its place in traditional weddings. She describes the "heterosexual imaginary" as "a belief system that relies on romantic and sacred notions of heterosexuality in order to create and maintain the illusion of well being." According to Ingraham, this illusion is reinforced by the fetishization of weddings. In her scathing view, "the big day" reinforces a racist, classist and heterosexual social order. Ingraham skewers all aspects of the modern wedding, from the labor practices involved in the manufacture and marketing of gowns to the white-only marketing strategies of major bridal magazines. With intelligence and perception, she describes the makeup of the "wedding-industrial complex," which relentlessly markets nuptials (especially white weddings) and relies on the pervasive media images of marriage ceremonies to keep itself "recession-proof." Although her tone is academic, Ingraham's writing is lively and persuasive. One of the few studies of weddings, this important addition to cultural studies could make a few potential brides and grooms rethink that long walk to the altar.