Work Hard for the Kims‪!‬

The goal of this brief book is to use North Korea’s unique, occasionally beautiful, often threatening propaganda posters to introduce and highlight the country’s history, ideology, and culture. This is not an art critique or an examination of color and painting - the goal is to provoke thought and conversation regarding one of the world’s most well-known but least understood countries.


As the book unfolds, we’ll see that Pyongyang’s near total control of its domestic information environment is built around four main themes: the Kim family leadership, the bounty and joy offered by life in the North, unification with the South, and a combination of anti-Americanism with military-focused ethno-nationalism. These four themes reveal what is most important to the North’s rulers, while the censorship of outside narratives competing against Pyongyang’ official world view reveals a vulnerability for outside policymakers anxious to find a new tool for affecting change in the North.