www.centralmba.com www.centralmba.com

www.centralmba.com

9A99E028

Michael Parent
    • 1,99 €
    • 1,99 €

Beschreibung des Verlags

Central University has developed a highly successful Executive MBA Program. Its closest competitor, State University, has aggressively responded, to the point of registering the internet domain name "www.centralmba.com" and meta-tagging the State University Executive MBA home page with this domain name. The associate dean of programs at Central must decide what course of action to take. The case describes the domain name registration process, explains meta-tagging, and raises a number of ethical, marketing, and information management issues.

GENRE
Business und Finanzen
ERSCHIENEN
1999
28. Oktober
SPRACHE
EN
Englisch
UMFANG
4
Seiten
VERLAG
Richard Ivey School of Business Foundation
ANBIETERINFO
Ivey Business School Foundation Foundation
GRÖSSE
276,6
 kB

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