You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

    • 8,99 €
    • 8,99 €

Beschreibung des Verlags

“A hair-raising account of a Barbie Dreamhouse-size Jarndyce and Jarndyce.”—Jill Lepore, The New Yorker

This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply researched this riveting story, interviewing those involved, to draw attention to the contentious debate over creativity and intellectual property. She also explores female images and how we market cultural icons, from the doll that inspired all-American Barbie to the defiant, anti-establishment Bratz—the only doll to outsell Barbie in any year.

GENRE
Business und Finanzen
ERSCHIENEN
2017
14. November
SPRACHE
EN
Englisch
UMFANG
304
Seiten
VERLAG
W. W. Norton & Company
GRÖSSE
1,7
 MB

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