• 139,00 kr

Publisher Description

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed.

In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

Richard Chataway works for the BVA Nudge Unit, a global consultancy specializing in behavioral change, and has experience in everything, from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture, to developing the world’s most successful stop- smoking mobile app.

GENRE
Business & Personal Finance
NARRATOR
IP
Ian Pringle
LENGTH
07:06
hr min
RELEASED
2020
May 7
PUBLISHER
Harriman House Ltd
PRESENTED BY
Audible.com
LANGUAGE
EN
English
SIZE
333.8
MB