- 139,00 kr
The inspirational bestseller that ignited a movement and asked us to find our WHY
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
APPLE BOOKS REVIEW
The best leaders have a very clear understanding of why they do what they do. That’s the thrust behind Simon Sinek’s theory of effective leadership. The theory grew out of his viral 2009 TED Talk, and he delivers Start with Why in a casual style that makes us feel as though we’re listening to a really smart friend. Sinek makes his straightforward point—that by building a career around what we’re already passionate about, we inspire others to embrace that passion—by using real-world examples like Walt Disney and Southwest Airlines’ Herb Kelleher. The end result is a leadership training that feels more colorful and fun than a business-school lecture.