Philip Kotler

Kotler on Marketing

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Good Works!

Strategic Marketing for Higher Education

The New Sustainability Edge

Маркетинг от А до Я [Marketing Insights from A to Z]: 80 концепций, которые должен знать каждый менеджер (Unabridged)

Marketing 7.0 : A Guide for Thinking Marketers in the Age of AI

Marketing 5.0. Technologie für die Menschheit

Marketing 4.0

Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade (Unabridged)

Marketing 6.0: O futuro é imersivo: Eliminando as fronteiras entre os mundos físico e digital (Unabridged)