How to Change Minds

"Takes you on a wonderful journey to greater understanding of how to persuade." —Brian Tracy, author of Eat That Frog

Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.

Whether you hope to make a sale or improve a relationship, Jolles's wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.

"Rob is an expert not only in the art of influence but also in human nature. . . . If you want to change minds the right way, reading this book is the right thing to do." —Ken Blanchard, coauthor of The One Minute Manager