Kwame Nkrumah and Political Marketing: Locating Campaign Strategy in Modern Political Campaigning‪.‬

Introduction In forming the case on Osagyefo Dr. Kwame Nkrumah and political marketing, there are a number of randomly scattered insights in the literature that inform this research. In this research, it is observed that Osagyefo used imagery and ideas to organize and manage his campaign for the ascension of the Convention People's Party (CPP) to power- and in fact for the governance of Ghana--before, during and after independence. His approach is thus identified to share borders with modern day political organizational and campaigning strategies, i.e. political marketing which took place some fifty years ago. Although Nkrumah and the CPP party might not have intended their campaign to be a political marketing activity, nevertheless, some pronouncement by Nkrumah and his campaign themes suggest a parallel.