The Lean Product Playbook The Lean Product Playbook

The Lean Product Playbook

How to Innovate with Minimum Viable Products and Rapid Customer Feedback

    • 5.0 • 1 Rating
    • 149,00 kr
    • 149,00 kr

Publisher Description

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

GENRE
Business & Personal Finance
RELEASED
2015
27 May
LANGUAGE
EN
English
LENGTH
336
Pages
PUBLISHER
Wiley
SIZE
6.5
MB

More Books by Dan Olsen

Metoda Lean Product. Jak być innowacyjnym dzięki wykorzystaniu minimalnej koniecznej funkcjonalności i informacji zwrotnej od klientów Metoda Lean Product. Jak być innowacyjnym dzięki wykorzystaniu minimalnej koniecznej funkcjonalności i informacji zwrotnej od klientów
2018
Journals of Lars Alexander Lorenzo Olsen Journals of Lars Alexander Lorenzo Olsen
2011

Customers Also Bought

EMPOWERED EMPOWERED
2020
INSPIRED INSPIRED
2017
Testing Business Ideas Testing Business Ideas
2020
Cracking the PM Interview Cracking the PM Interview
2013
The Design Thinking Toolbox The Design Thinking Toolbox
2020
Competing Against Luck Competing Against Luck
2016