- 105,00 kr
The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?
Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
For many businesses, the quip "we lose money on every sale, but we make it up in volume" is not a gag, which the authors of this sensible guide well understand. Business consultants Slywotsky and Morrison and freelance writer Andelman focus on the number-one rule of the marketplace: make money. While their suggestions for bringing that about--concentrate on your customers' needs, wants and desires--are hardly new, their approach is. Along with worksheets and checklists, they provide profiles of how the heads of several customer-oriented companies (e.g., Coca-Cola, General Electric, Microsoft) apportion their work days in order to give readers a road map that will allow them to focus--or refocus--their companies on the customer. The guide is illustrated with many gimmicky charts and graphs that in any case are not always needed to make the authors' points.