David A. Aaker

Libros
Brand Equity & Advertising Brand Equity & Advertising
Brand Equity & Advertising
2013
Three Threats to Brand Relevance Three Threats to Brand Relevance
Three Threats to Brand Relevance
2013
Building Strong Brands Building Strong Brands
Building Strong Brands
2011
Spanning Silos Spanning Silos
Spanning Silos
2008
Brand Relevance Brand Relevance
Brand Relevance
2010
Brand Leadership Brand Leadership
Brand Leadership
2009