Big Bucks From Big Signs

This book is for those looking to buy, build, or otherwise get into the Billboard and Outdoor Advertising Industry.


Here is a sample of what you will find inside:


• Understanding What Creates Value

• Getting Started: Checking Laws and Doing Research

• Finding Locations and Getting Permits

• Additional Ways to Find Locations

• Getting the Land Owner to Sign the Lease

• Buying Existing Billboards

• Considerations When Buying a Billboard

• The Real Economics of Billboard Ownership

• Getting a Loan For a Billboard

• Deciding What Kind of Billboard to Build

• OSHA and Other Complications

• Selling Your Billboard or Billboard Lease to a Competitor

• Selling Advertising Space

• Subleasing a Billboard to a Big Rival

• Service the Customer

• Rotary Billboard Programs

• Looking to the Future

• Definitions and Terminology

• Listing of the State Departments of Transportation