Finding Purpose

Finding Purpose is a simple and practical guide for clarifying your purpose and finding the right words to express it. 


Everyday you get out of bed with a sense of purpose to improve lives and make the world better, but you haven’t found the words to express your purpose. It’s as if the music is there, but you struggle to find the lyrics. This book is here to change that. It’s going to help you craft a powerful purpose statement that propels your forward with even more clarity and conviction.


Justin Lee, one of Asia’s leading experts on uncovering purpose for teams and brands, shares his practical strategies for discovering the true purpose of your work. Based on a proven framework the book takes you on a journey of exploring your strengths, passions, and who your serve. You will identify the themes central to your purpose and find the right words to express your purpose.


The book has five main sections: 

1. Discover your passions

2. Find your strengths

3. Know who you serve

4. Identify key themes

5. Express your purpose


What do you stand for? 

Finding Purpose helps you come up with a definitive answer to this very question. Get clarity about why you do what you do. Get clarity about how you will move forward. Get clarity by finding purpose.  


Praise for Finding Purpose

“As a productivity expert, I already understood my company’s purpose. It was not until I went through Finding Purpose that I was able to communicate this purpose in a manner that was clear, powerful, and concise.” - Ken Fleisher