David A. Aaker

Libros
Building Strong Brands Building Strong Brands
Building Strong Brands
2011
Brand Portfolio Strategy Brand Portfolio Strategy
Brand Portfolio Strategy
2009
Three Threats to Brand Relevance Three Threats to Brand Relevance
Three Threats to Brand Relevance
2013
Brand Relevance Brand Relevance
Brand Relevance
2010
Managing Brand Equity Managing Brand Equity
Managing Brand Equity
2009
Brand Equity & Advertising Brand Equity & Advertising
Brand Equity & Advertising
2013