Roger L. Martin

Books
Jugar para ganar Jugar para ganar
Jugar para ganar
2020
Playing to Win Playing to Win
Playing to Win
2013
Playing to Win, Expanded with Bonus HBR Articles Playing to Win, Expanded with Bonus HBR Articles
Playing to Win, Expanded with Bonus HBR Articles
2025
A New Way to Think A New Way to Think
A New Way to Think
2022
Creating Great Choices Creating Great Choices
Creating Great Choices
2017
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
2026