Marketing Management Concepts and Tools: A Simple Introduction Marketing Management Concepts and Tools: A Simple Introduction
Simple Introductions

Marketing Management Concepts and Tools: A Simple Introduction

K.H. Erickson
    • USD 4.99
    • USD 4.99

Descripción editorial

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning.

Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research.

Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2014
16 de abril
IDIOMA
EN
Inglés
EXTENSIÓN
20
Páginas
EDITORIAL
K.H. Erickson
VENDEDOR
Draft2Digital, LLC
TAMAÑO
121.9
KB

Más libros de K.H. Erickson

Econometrics: A Simple Introduction Econometrics: A Simple Introduction
Econometrics: A Simple Introduction
2014
Game Theory: A Simple Introduction Game Theory: A Simple Introduction
Game Theory: A Simple Introduction
2013
Corporate Finance: A Simple Introduction Corporate Finance: A Simple Introduction
Corporate Finance: A Simple Introduction
2018
Security Valuation: A Simple Introduction Security Valuation: A Simple Introduction
Security Valuation: A Simple Introduction
2016
Environmental Economics: A Simple Introduction Environmental Economics: A Simple Introduction
Environmental Economics: A Simple Introduction
2016
Applied Econometrics: A Simple Introduction Applied Econometrics: A Simple Introduction
Applied Econometrics: A Simple Introduction
2015

Otros libros de esta serie

Econometrics: A Simple Introduction Econometrics: A Simple Introduction
Econometrics: A Simple Introduction
2014
Game Theory: A Simple Introduction Game Theory: A Simple Introduction
Game Theory: A Simple Introduction
2013
Corporate Finance: A Simple Introduction Corporate Finance: A Simple Introduction
Corporate Finance: A Simple Introduction
2018
Security Valuation: A Simple Introduction Security Valuation: A Simple Introduction
Security Valuation: A Simple Introduction
2016
Environmental Economics: A Simple Introduction Environmental Economics: A Simple Introduction
Environmental Economics: A Simple Introduction
2016
Applied Econometrics: A Simple Introduction Applied Econometrics: A Simple Introduction
Applied Econometrics: A Simple Introduction
2015