• USD 62.99

Descripción de editorial

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments.


Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.


This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

GÉNERO
Negocios y finanzas personales
PUBLICADO
2016
diciembre 8
LENGUAJE
EN
Inglés
EXTENSIÓN
228
Páginas
EDITORIAL
Taylor and Francis
VENDEDOR
Taylor & Francis Group
TAMAÑO
10.7
MB