The Knack
How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
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- USD 15.99
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- USD 15.99
Descripción editorial
Too many start-ups don't make the grade - what makes a successful business take off?
Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.
PUBLISHERS WEEKLY
Brodsky and Burlingham, both Inc. magazine columnists, offer a host of advice to budding businesspeople in this thoughtful guide. Having seen businesses fail and succeed, the authors have served as mentors to a wide variety of self-starters and use their experiences as object lessons. The book focuses mainly on big-picture practicalities the protection of startup capital and the necessity of focusing on high profit-margin sales but also expounds on overcoming the sales mindset in favor of the entrepreneurial mentality and facing mistakes with grace and an eye to learning. With a clear, conversational style, the authors give advice on raising capital, maintaining relationships with banks and lenders, customer relations, dealing with unexpected roadblocks and hiring good management. But in the end, they contend that entrepreneurship is not only a passion but a way to achieve a happier, richer, fuller life for ourselves and for our children and grandchildren and with the right mental habits and skills, anyone can achieve entrepreneurial success. Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one.
