Branding Humans

AN ADMAN'S "BRAND-NEW" ANSWER TO AMERICAN RACISM.

50 years after becoming one of the first AfrAmericans creating
advertising for the world's biggest brands, Lowell Thompson tackles
what he calls the biggest branding campaign of all, the branding of
the human race.

"In 1968, 3 months after the nationwide riots following the
assassination of Dr. Martin Luther King, Jr., I got my first job in a
big-time advertising agency, Foote, Cone & Belding. It was a time when
corporate America first opened its door to non-white folks. I walked
right in. I was 20 years old."

For the next 35 years, working for other agencies, Thompson created
ads and commercials for brands like Coca Cola,McDonald's, United
Airlines, Tasters Choice, Kemper Insurance, Allied Van Lines, Tide. Brewing Co., Budweiser, International Harvester, and more

But it was only after he became a writer/artist that it hit him
that what he'd learned in advertising could help solve America's
oldest, most seemingly intractable problem. "I suddenly saw that the
techniques and tactics ad agencies use to brand products and services
are similar to the ones 'Amerocrats' used to brand people 'White' or
'Black'...as well as 'Redskins', 'Wetbacks', 'Japs and so on" Thompson
says. "The idea that humans can be color-coded and divided into
separate, distinct 'races' - with 'whites' the best and blacks' the
worst - is one of the wrongest...and deadliest...in human history",
Thompson says. "It started when Europeans began the conquest of the
Americas."

"Branding Humans" shows how and why this idea took such deep roots
here. Call it Thompson's Theory of Human Branding, (TTHB).

"The rise of Trumpism and white nationalism is the supremacists last gasp/grasp for
'brand dominance'. It's time to build a newer, truer, hipper, full-color brand for America now...to finally reject the centuries-old pseudo-science of "race". "It's time for U.S. to embrace the Whole Human Spectrum...and show the world its beauty and power."