Promote Yourself
The new rules for building an outstanding career
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- 3,99 €
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- 3,99 €
Publisher Description
How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever.
No matter how talented you are, it doesn't matter unless your bosses recognise those talents and think of you as an invaluable employee, a game-changing manager or the person whose name is synonymous with success.
So, how do you stand out and get ahead?
In Promote Yourself, Dan Schawbel lays out a step-by-step process for building a successful career through the subtle and amazingly effective art of self-promotion. By showing you how to build a rock-solid foundation of skill that are essential to getting the job done right and identifying exactly what managers value, Promote Yourself will provide you with the unique tools that you'll need today and for the rest of your career.
PUBLISHERS WEEKLY
Though branding expert Schawbel's (Me 2.0: 4 Steps to Building Your Future) latest book comes packaged with abundant praise from personal-improvement experts (Stephen Covey, Jack Canfield, Gretchen Rubin), his own advice, while reasonable, doesn't contribute much to the existing conversation. At the age of 26, Schawbel had had success with his "Personal Branding Blog," which led to a Fast Company feature, a book deal, and speaking and consulting jobs. This book is aimed at newly-graduated or early-career millennials. Schawbel sympathizes with young people, who are not, he claims, being effectively prepared by their schools for the real world. But companies need young entrepreneurial types collaborative, passionate and smart if they're going to succeed; and young people need to make themselves indispensable. In a colloquial, buddy-to-buddy tone, Schawbel covers topics including: using your existing job as a springboard to a better one; understanding the new rules of the workplace; pursuing continuing education; using social media appropriately; and getting promoted. He stresses the need to work within the system, focusing on ways that corporate life can be used to your advantage. While encouraging, the dull tone and familiar advice will make this book a tough sell.
