Reinventing Broadway Street

This edition is a celebratory pictorial compilation recounting the evolution and transformation of one of downtown Los Angeles’ primary arteries. Over 200 photographs showcase architectural structures and details that line the blocks of North and South Broadway Street in the center of downtown Los Angeles. The book traces colorful legends, anecdotes and landmarks that preceded current standing constructions.

Broadway Street was originally identified as Fort Street in the initial 1849 city tract created by U.S. Army map surveyor Lieutenant Edward Ord. The Fort referenced Fort Moore Hill, a prominent and strategic incline that overlooked the early settlement. The Fort Moore district served as one of the city’s first burial grounds and was later leveled to construct the Hollywood Freeway. In 1890, Broadway Street was permanently renamed.

The Los Angeles El Pueblo settlement was established in the mid-18th century along the then fertile banks of the Los Angeles River. The colony’s terrain was agriculturally cultivated for vineyards, cattle ranching and later citrus groves before an encroaching urban environment altered the complexion of city towards the close of the 19th century.

Drawing from varied archival documentation and narratives, Vickers traces the evolutionary stages of Broadway Street into the city’s commercial and entertainment center. Broadway’s reputation extended throughout the first half of the twentieth century but was followed by a prolonged period of four-decade stagnation. The most current reinvention has introduced retail, office and residential mixed-use developments. Existing retail lease commitments contracted during the street’s lean years of decline, however, has slowed this synergy of change.

Reinventing Broadway Street documents numerous colorful and influential contributors to the local history. Among the profiled personalities include Oliver Morosco, John Temple, William Wolfskill, Jean-Luis Vignes, Abel and Arcadia Sterns, Isaias Hellman, Joaquin Murrieta, John C. Fremont, John Parkinson, Prudent Beaudry, Sarah Bernhardt, Harris Newmark, and many others.

Structures photographed include the Times Mirror Square, Bradbury, Irvine-Byrne, Hosfield, Zobel, Trustee, O. T. Johnson #1 and #2, Junipero Serra, Metropolitan, Judson Rives, Bumiller, Chester Williams, Remick and Grayson, Schulte United, J. W. Gold, Story, Desmond, Jewelry Trade, Mercantile Arcade, Norton, Hass, Merritt, Clifton’s Brookside and Schaber’s Cafeterias, Yorkshire Hotel, Garland, Charles C. Chapman, Eastern Columbia, Wurlitzer, Brown-Israel, Broadway Leasehold, Platt, Western Pacific, Howard Huntington, Case Hotel and Los Angeles Herald Examiner.

Theatres include The Million Dollar, Roxie, Cameo, Los Angeles, Palace, Globe, Tower, Rialto, Orpheum, Arcade and United Artists. Former department store buildings includes The May Company, Bullock’s, Swelldom’s, F. W. Woolworth’s, National Dollar Store, S. H. Kress, Broadway, Silverwood’s, Hartfield’s, and Barker Brothers. Notable government constructions include the LA County Hall of Record, Justice Building, Foltz Criminal Justice Center and the nearly completed Federal Courthouse Building.