SUMMARY - Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will learn how to define the objectives of your startup and transform them into progress indicators for a reproducible and scalable business model.


*You will also learn : that traction is the only relevant indicator you need to worry about; that a phased deployment strategy optimizes your chances of success; how to model and control your customer plant; how to conduct experiments based on your models and indicators; the steps of the "Sprint Lean" approach.


*Ash Maurya is a successful entrepreneur and the creator of the "Lean Canvas" tool, which allows the synthesis of a "business model" in one page. An entrepreneur can therefore easily transform an idea into a viable business model. However, this is only one step in the development of a business. Once confronted with reality, the entrepreneur must be able to follow the progress of his business to keep it on the road to success. Discover a concrete method to define your first objectives, transform them into reliable indicators and use them to control your growth. Ready to take back control of your company?


*Buy now the summary of this book for the modest price of a cup of coffee!