SustainCase: How Croda invests in its people to attract, develop and retain talented professionals

Case study: How Croda invests in its people to attract, develop and retain talented professionals


As a global leader in creating, making and selling speciality chemicals for a range of products, including, among others, health and beauty, engine lubricants and plastics, operating in 37 countries around the globe, Croda focuses on innovation and attaches special attention to attracting talented professionals and developing its people.


Abstract


Developing, training and enabling its 4,309 employees to reach their full potential, while also attracting talented individuals, is a top priority for Croda. In order to invest in its people to attract, retain and develop talented professionals Croda took action to:

• blend HR systems into one specialist system

• introduce a new leadership programme

• implement a graduate recruitment programme


Using the GRI Standards in order to maintain and increase the value of your company


With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives


By building trust your company creates loyalty and long-term commitment to its services and brands


New foreword by the Editor:

Why the GRI Sustainability Reporting Standards are not a box ticking exercise and how 80% of the world's 250 largest companies are using the GRI Standards to gain competitive advantage