W. Chan Kim

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

Océano azul, océano rojo (Imprescindibles)

Blue Ocean Strategy, Expanded Edition

Las claves de la Estrategia del Océano Azul

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)

HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Shift

Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

Strategia oceano blu: Vincere senza competere

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne